Breathe fresh air into an otherwise stale air freshener category and create something more relevant for today’s consumer.




We spend a lot of money on products to improve ourselves and our surroundings. From furniture to hand cream, we take enjoyment from our ‘things’ – especially if they make our lives easier. So when it comes to home fragrance, why are we stuck in a rut of cold, harsh, artificial formulas that do more harm than good? Our homes should smell as good as we do, with no extra hassle.