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This is Project Disrupt 2.0

Time taken off from client work to follow our entrepreneurial instincts and explore three complacent categories in need of some disruption.

Death, old age and money are taboos nobody enjoys talking about and, as such, funeral care, pensions and holidays for over 50s are categories failing to resonate. 

Backed by in-depth consumer insight from our friends at Relish, we’ve created three conceptual brands to cut through the apathy and answer a genuine need. 

3 TEAMS. 3 CATEGORIES. 3 WEEKS. A WHOLE LOT OF DISRUPTION.